The Rise And Fall Of FUBU :: A Lesson In Business And Branding

As someone working on my own brand, it's important for me and other's in my same position to understand the history of successful brands. FUBU was a huge brand for the 90's and I remember it well amongst other brands... Ecko Unltd., Sean John, Phat Farm, Tommy Hilfiger, Maritheé + François Girbaud etc.

Founder Daymond John takes us back to his roots and discusses what it took to get him where he is today in an article posted by The Hundreds.


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noun noun: panda; plural noun: pandas; noun: giant panda; plural noun: giant pandas 1. a large bear-like mammal with characteristic black and white markings, native to certain mountain forests of central and western China. It feeds almost entirely on bamboo and has become increasingly rare.